Why Lemonade Day?

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Hailey and Katie participated in Louisville’s inaugural Lemonade Day program in 2016. They made $650 during their first Lemonade Day experience, setting up their stand at
the Kroger at Holiday Manor. They decided to share 1/3 of their proceeds with Cedar Lake Lodge. They won first runner up in the Best Tasting Contest, then won Louisville’s Entrepreneur of the Year award. Hailey and Katie went on to win the National Lemonade Day Entrepreneur of the Year award, and were flown to Washington DC to speak at the National Lemonade Day 2017 kickoff event at Gallup World Headquarters.

While visiting DC, they got to represent Lemonade Day on the Washington morning show – Great Day Washington, as well as spend some time lobbying members of Congress to increase access of entrepreneurial training to students across the U.S. After returning to Louisville, they decided they wanted to continue their entrepreneurial endeavors, and
opened up their own online store called Ooh La Lemon (oohlalemonstore.com).

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Ooh La Lemon sells products with a fruity twist – from pineapple purses and water bottles to lemon dresses and watermelon earrings, they are using lessons that were taught to them by the Lemonade Day program to engage in the economic process of
sourcing goods, and selling them to make a profit.

They also are having to learn what a customer wants. They intentionally started with a lot of products to see what products would be successful. They would shop together and look at various products and packaging and opened wholesale accounts. They even attempted to make a lemon swim dress for tweens, but learned it was not cost efficient to make the dresses themselves because it took them too much time.

Hailey and Katie then hired a local seamstress to make the dresses, and hosted a market research party with friends to see what products would sell well. They continue to test new products to see what the public will like, knowing their small business will have to go beyond friends and family. They have learned that it is difficult to have products with multiple sizes (i.e., iPhone cases) because it ties up a lot of money in inventory. They have learned about all of the costs associated with sales – for instance, packaging and monthly website hosting, sales tax, etc.

Additionally, they continued their lobbying work and met with Kentucky Treasurer Allison Ball to discuss youth entrepreneurship and the status of House Bill 132 to mandate high school financial literacy classes for all JCPS graduates. When the bill
passed, Hailey and Katie got to speak at the press conference alongside of
Treasurer Ball.

Katie and Hailey have had thousands of unique visitors access their website over 5400 times. They have over 400 followers on social channels and have learned how they can use social media to target specific audiences and adjust their marketing strategy to each key customer segment.

The girls are excited about the future opportunities of Ooh La Lemon. They are having to learn how to balance school and sports with their business. They have also continued to apply the spend, save and share models discussed in Lemonade Day’s curriculum. For instance, they are planning to give a portion of their sales to Lemonade Day Giving Tuesday.

Since the two have so much fun working together, they want to keep this business going as long as possible and hope to apply these skills for business to their college applications and beyond.

To find out more or get involved by participating or donating go to lemonadeday.org

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Stand Up For Girls: September 2014

  JLL Sept14 2The JLL Stand Up for Girls Committee kicked off the year with an event on September 17, 2014, held at the Maryhurst campus. The theme for the evening was “back-to school” and had about 12 young Maryhurst women in attendance and their staff. They enjoyed healthy snacks and drinks while learning about the nutritional benefits of their meals. The JLL committee members supplied fun games covering different subjects that would be covered in the classroom such as math, geography, history and gym. The girls engaged well and shared lots of good laughter over the different answers offered during the games. Each participant also received a fun bag including pens, markers, pencils, erasers, lip-balm, and colorful pony tail holders – all great supplies for the coming year in school. To continue the theme, girls each decorated a notebook and a pencil case with stickers and markers to have as keepsakes from the activity. The night ended with a powerful exercise: all girls had to go around the table and disclose something they want to learn more of in school in the coming year and something special about themselves.

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“The girls really opened up to us during this activity,” said Raluca Loher, committee member. “They were specific about what they thought made each one special and we celebrated with them. Also during this session, we received many heartfelt thanks and handshakes from the young women who all wanted to know when we would be returning to spend more time with them at Maryhurst. I think all JLL members there would agree that it was a great moment receiving acknowledgement that our time is appreciated and that we make a difference.”

The committee plans monthly events between the months of September and May. Each month’s activity is planned by the eight members, with one member being the month’s lead coordinator. The September activity was under the leadership of member Alina Klimkina, who also serves as committee co-chair. Six of the members were in attendance on September 17 to help with the festivities and interact with the Maryhurst teens.

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Committee members:

Chair: Alina Klimkina 

Chair: Lorie Nicols 

Ashley Alexander Hadley 

Courtney Hunt 

Lauren Langley 

Raluca Loher 

Janal Prybys 

Meredith Smith

Featured Project: Stand Up for Girls

Respectfully submitted by Erin Herndon

In January, the Stand Up for Girls committee traveled to one of Maryhurst’s off-campus facilities, the Treasure Home. This facility is for young women transitioning out of Maryhurst; it offers a high degree of structure and support. The program at Treasure Home emphasizes independence from the institutional setting by teaching activities of daily living, use of community resources, participation in community services and pre-employment skills.

With this group of young ladies, we made fleece tie-knot blankets for them to keep in their rooms. There were twelve ladies that participated in the activity. They were able to pick the color blanket they wanted to work on and the committee helped the ladies complete the blanket. The young ladies loved the craft and were excited to use their blankets!

January

JLL Committee Members: Kristi Culpepper, Raluca Loher, Alina Klimkina, Erin Herndon, Lauren Langley, Courtney Hunt, Fay Kleban, and Kelly Anderson. Lorie Nichols was not pictured.
In February, the Stand Up for Girls committee was back in action at the Maryhurst campus. Inspired by the Membership Enhancement event, decorating cookies with Maggie Hoy, we decided to decorate Valentine’s cookies with the young ladies. Maggie Hoy was nice enough to join us and lend her expertise. The young ladies had so much fun; they enjoyed eating the icing more than anything.

To learn more about Maryhurst and the Stand Up for Girls program, click here.