Why Lemonade Day?


Hailey and Katie participated in Louisville’s inaugural Lemonade Day program in 2016. They made $650 during their first Lemonade Day experience, setting up their stand at
the Kroger at Holiday Manor. They decided to share 1/3 of their proceeds with Cedar Lake Lodge. They won first runner up in the Best Tasting Contest, then won Louisville’s Entrepreneur of the Year award. Hailey and Katie went on to win the National Lemonade Day Entrepreneur of the Year award, and were flown to Washington DC to speak at the National Lemonade Day 2017 kickoff event at Gallup World Headquarters.

While visiting DC, they got to represent Lemonade Day on the Washington morning show – Great Day Washington, as well as spend some time lobbying members of Congress to increase access of entrepreneurial training to students across the U.S. After returning to Louisville, they decided they wanted to continue their entrepreneurial endeavors, and
opened up their own online store called Ooh La Lemon (oohlalemonstore.com).


Ooh La Lemon sells products with a fruity twist – from pineapple purses and water bottles to lemon dresses and watermelon earrings, they are using lessons that were taught to them by the Lemonade Day program to engage in the economic process of
sourcing goods, and selling them to make a profit.

They also are having to learn what a customer wants. They intentionally started with a lot of products to see what products would be successful. They would shop together and look at various products and packaging and opened wholesale accounts. They even attempted to make a lemon swim dress for tweens, but learned it was not cost efficient to make the dresses themselves because it took them too much time.

Hailey and Katie then hired a local seamstress to make the dresses, and hosted a market research party with friends to see what products would sell well. They continue to test new products to see what the public will like, knowing their small business will have to go beyond friends and family. They have learned that it is difficult to have products with multiple sizes (i.e., iPhone cases) because it ties up a lot of money in inventory. They have learned about all of the costs associated with sales – for instance, packaging and monthly website hosting, sales tax, etc.

Additionally, they continued their lobbying work and met with Kentucky Treasurer Allison Ball to discuss youth entrepreneurship and the status of House Bill 132 to mandate high school financial literacy classes for all JCPS graduates. When the bill
passed, Hailey and Katie got to speak at the press conference alongside of
Treasurer Ball.

Katie and Hailey have had thousands of unique visitors access their website over 5400 times. They have over 400 followers on social channels and have learned how they can use social media to target specific audiences and adjust their marketing strategy to each key customer segment.

The girls are excited about the future opportunities of Ooh La Lemon. They are having to learn how to balance school and sports with their business. They have also continued to apply the spend, save and share models discussed in Lemonade Day’s curriculum. For instance, they are planning to give a portion of their sales to Lemonade Day Giving Tuesday.

Since the two have so much fun working together, they want to keep this business going as long as possible and hope to apply these skills for business to their college applications and beyond.

To find out more or get involved by participating or donating go to lemonadeday.org


Member Spotlight: Kristin Armstrong


We recently had a brief interview with Kristin Armstrong to discuss not only why she joined the League, but how it has positively impacted her career and personal life. Kristin’s League experience has been nothing short of impactful. She is currently an active member of the Junior League of Louisville, and serves as the VP of Membership.


When did you join the Junior League and what motivated you to become a League member?

I joined in the fall of 2014. I was a graduate student in a specialty program at the Kent School of Social Work, so my time was slim and split between classes, practicum, and homework. I wanted to volunteer in the community but couldn’t commit to daily or even weekly involvement, and the Junior League allowed me to give my time on an irregular schedule while still making a big impact. I wanted to volunteer, but I also wanted to get to know my city and meet strong, smart, community-focused women. The League offered me all of that in one place.

What are some of the skills you have learned/honed through your roles within the Junior League? Have these skills helped you in your career? How?

Earlier this year I made a career shift from social work to nonprofit fundraising, and I was able to do so in large part because of skills I honed serving in League leadership. I was able to organize and facilitate training events, lead teams of volunteers, engage in strategic planning, manage a tiered budget, fundraise for a meaningful cause, collaborate on a marketing campaign, create tactical plans for recruitment and outreach, and more. During my job search I was able to provide concrete examples of this work to potential employers, and even though I’m new to the field I entered the job market with multiple competing offers. I’m convinced my League experience was a major contributor to that positive outcome.


What is your favorite JLL memory, event or committee and why?

In April, I was selected to attend the Organizational Development Institute for the Association of Junior Leagues International (AJLI), a conference for Junior League leaders from across multiple countries. We shared ideas, learned new approaches to leadership, and more of your typical conference activities, but what really stuck with me was hearing about the incredible collective impact being made by our members. There are Leagues working to address human trafficking, environmental concerns, refugee resettlement, domestic violence, health services, and here in Louisville, the effects of generational poverty on education. As only one woman, it’s easy to think I can’t make much of an dent in those large, systemic issues, but in the Junior League we have over 140,000 women working together against them, and in those numbers we’re pretty unstoppable.

There are occasionally stereotypes about what it means to be a member of the Junior League. How is Junior League relevant to you?

The Junior League isn’t a stagnant organization- they’re willing to make changes in order to meet the needs of the changing role of women in society. When the Junior League began it was an organization for socialites, and that’s simply not what life looks like for most women. In 2018, our members are teachers, business women, mothers, students, judges, civic leaders, women from absolutely every walk of life who need an organization that’s willing to adapt to that changing demographic. You can see that forward movement through elements like our Diversity & Inclusion task force (a watchdog group for increased League accountability), our Advocacy Committee (to educate members on public policy issues and civic engagement), and the Voice & Choice implementation (to maintain the League’s flexibility for women with increasing demands on their time and talents). I attended a training event recently where a representative from the Association of Junior Leagues International told us, “if you don’t like change, you’re going to like irrelevance even less.” I strongly believe the League will never be irrelevant because as an organization we’re willing to make the difficult changes necessary to effectively meet the needs of our members without compromising our mission.

What do you wish you could share with individuals who are not in JLL, but may be interested?   

Set aside your preconceived notions and give us the opportunity to surprise you – come see who we are in action. I invited a friend to attend a Junior League recruitment event, and afterward she came up to me and said, “I really wanted to hate this. I thought it was going to be an organization for bored housewives, but I think everyone in this room has at least a master’s degree.” She filled out her Junior League application that same night. It’s funny, but it’s also true – this is a group of incredibly accomplished women, but it’s also a group for women who are just starting on their path and want to gain practical skills or engage with their community in a way that will one day help them be one of those incredibly accomplished women, too. Empowering women and communities is what we do, and I can promise you’ll believe it when you see it.


If you have a Junior League of Louisville Member (active or sustainer) that you think should be highlighted in our blog, please contact Lindsey Brown at lbrown0086@gmail.com.


Junior League Of Louisville Recruitment


Interested in being a part of something bigger? Love volunteering, meeting women, learning new skills and developing your leadership potential? The Junior League of Louisville is currently recruiting new members for the 2017/2018 League year!

Please join the Junior League of Louisville for the upcoming Recruitment Mix and Mingle Events:

Fall Recruitment Mix and Mingle / Wednesday, July 26, 2017 at 6:30 pm / Molly Malone’s, St. Matthews

Fall Recruitment Mix and Mingle / Thursday, August 10, 2017 at 6:30 pm / Drakes, St. Matthews

Learn about the League & speak with members about their experiences and what is in store for the JLL this year!

The Junior League of Louisville is an organization of women committed to promoting volunteerism, developing the potential of women, and improving communities through the effective action and leadership of trained volunteers. Our purpose is exclusively educational and charitable.

Please feel free to pass this invite along to any women who may be interested in joining the Junior League! We look forward to seeing you this summer at a recruitment event!

Fill out your application today!!