Hailey and Katie participated in Louisville’s inaugural Lemonade Day program in 2016. They made $650 during their first Lemonade Day experience, setting up their stand at
the Kroger at Holiday Manor. They decided to share 1/3 of their proceeds with Cedar Lake Lodge. They won first runner up in the Best Tasting Contest, then won Louisville’s Entrepreneur of the Year award. Hailey and Katie went on to win the National Lemonade Day Entrepreneur of the Year award, and were flown to Washington DC to speak at the National Lemonade Day 2017 kickoff event at Gallup World Headquarters.
While visiting DC, they got to represent Lemonade Day on the Washington morning show – Great Day Washington, as well as spend some time lobbying members of Congress to increase access of entrepreneurial training to students across the U.S. After returning to Louisville, they decided they wanted to continue their entrepreneurial endeavors, and
opened up their own online store called Ooh La Lemon (oohlalemonstore.com).
Ooh La Lemon sells products with a fruity twist – from pineapple purses and water bottles to lemon dresses and watermelon earrings, they are using lessons that were taught to them by the Lemonade Day program to engage in the economic process of
sourcing goods, and selling them to make a profit.
They also are having to learn what a customer wants. They intentionally started with a lot of products to see what products would be successful. They would shop together and look at various products and packaging and opened wholesale accounts. They even attempted to make a lemon swim dress for tweens, but learned it was not cost efficient to make the dresses themselves because it took them too much time.
Hailey and Katie then hired a local seamstress to make the dresses, and hosted a market research party with friends to see what products would sell well. They continue to test new products to see what the public will like, knowing their small business will have to go beyond friends and family. They have learned that it is difficult to have products with multiple sizes (i.e., iPhone cases) because it ties up a lot of money in inventory. They have learned about all of the costs associated with sales – for instance, packaging and monthly website hosting, sales tax, etc.
Additionally, they continued their lobbying work and met with Kentucky Treasurer Allison Ball to discuss youth entrepreneurship and the status of House Bill 132 to mandate high school financial literacy classes for all JCPS graduates. When the bill
passed, Hailey and Katie got to speak at the press conference alongside of
Katie and Hailey have had thousands of unique visitors access their website over 5400 times. They have over 400 followers on social channels and have learned how they can use social media to target specific audiences and adjust their marketing strategy to each key customer segment.
The girls are excited about the future opportunities of Ooh La Lemon. They are having to learn how to balance school and sports with their business. They have also continued to apply the spend, save and share models discussed in Lemonade Day’s curriculum. For instance, they are planning to give a portion of their sales to Lemonade Day Giving Tuesday.
Since the two have so much fun working together, they want to keep this business going as long as possible and hope to apply these skills for business to their college applications and beyond.
To find out more or get involved by participating or donating go to lemonadeday.org